Our Brand Launch

February 3, 2020 |

In late January 2020, we got together at The Wallace with our community stakeholders, tourism industry colleagues, and destination marketing partners to unveil and celebrate the new Vancouver’s North Shore brand. Our brand launch event was a representation of our new brand pillars – our nature’s proximity to urban experiences, our natural beauty, our welcoming and distinct neighbourhoods, and our outstanding outdoor recreation available through all four seasons.


Vancouver's North Shore Brand Launch


The year-long branding process was led by Loki Creative, a Vancouver-based agency specializing in brand strategy and identity. Months of research took place through stakeholder workshops and online surveys leading us to a brand that was created by our community and the excitement and lasting memories of our visitors. As Vancouver’s North Shore Tourism Association we now have a destination brand that can be owned by our communities and stakeholders. We are Vancouver’s North Shore. Nowhere Better Natured. See photos from the event below!

Learn more about our new brand here. If you’re a tourism-focused business on the North Shore you can stay in the loop by joining our stakeholder database.  Connect with Vancouver’s North Shore Tourism Association and our new brand by using #ExploreNorthShore on social media.


Brand Launch




Thanks to our event partners and sponsors:

The Wallace Venue, SISU PR, Loki Creative, Aly Armstrong Events, Bridge Brewing Co, Deep Cove Brewers + Distillers, Honey’s Donuts, Savary Island Pie Company, BjornBar Bakery, Daniel Chocolates, Butter Lane Bake Shop, Lachlan & Emily Photography.





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